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CV

Professional Summary

My background as a Product Designer has exposed me to the world of art and design, showing me its impact on user experiences. It encouraged me to practice my creativity and equipped me with technical knowledge on product development, from planning to execution. 
 

Upon transitioning into a Managing Director at a furniture company, I gained invaluable insights into various business facets including operations, sales, finance, and the critical role of marketing and branding. This experience fueled my decision to pursue a Master's Degree in Marketing, solidifying my belief in its power to push brands into success.


With my acquired knowledge in design, business, and marketing, I managed digital platforms for a US-based real estate company. This allowed me to refine my skills in handling and analyzing digital channels, learning more about data-driven marketing. Simultaneously, I leveraged my skills as a consultant for KCurated, a local furniture and home decor brand, collaborating on and strategizing their integrated marketing campaigns as they launched their products.


My experience as an SEO copywriter at Truelogic Online Solutions, a digital marketing agency specializing in content marketing, taught me to employ best practices in Search Engine Optimization and web development to enhance clients' online presence and credibility. These skills converged in my previous role as a Marketing Project Coordinator at Payreto and my current role as a Service & E-Commerce Department Head at Dexterton Corporation. In these roles, I spearhead strategic operations and marketing initiatives that can boost the brand's awareness, engagement, and customer affinity.


Throughout my career journey, my experiences continue to provide me with an understanding of how brands and companies work. I recognize the factors affecting their performance, and the skills needed to drive growth and development in the different facets of businesses.

Skills

Operations, People, & Campaign Management Copywriting  Branding  
 Content Strategy  Market Research  Industrial Design  Digital Marketing

Work Experience

(August 2025-Present)

Dexterton Corporation | Service & E-Commerce Department Head

Leads customer service operations, e-commerce initiatives, and internal cross-functional team collaboration for one of the Philippines’ leading premium and luxury home furnishing companies.

(August 2024-August 2025)

Payreto | Marketing Project Coordinator

Currently spearheading diverse marketing projects and initiatives at Payreto, including managing digital content, internal and external communication materials, and overseeing overall brand development.

(August 2023-August 2024)

De La Salle - College of St. Benilde | Part-Time Professor

Instructs undergraduate students regarding design principles, techniques, and processes in relation to Marketing and Business.

(January 2023-August 2024)

Truelogic Inc. | Marketing Writer

Writes various content for digital marketing campaigns related to Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing.

(November 2020-December 2022)

Cyberbacker PH | Transaction Coordinator, Marketing Manager, Social Media Manager, Training Coach

Administered documents as a Transaction Coordinator, launched the company’s official social media accounts, and implemented marketing strategies for a US-based real estate company called Home with Hampton.

Coached and facilitated incoming Cyberbacker employees and evaluated their performance before and during their stay with their respective clients.

(March 2018-October 2020)

Conforto Furniture | Managing Director

Directed a furniture company that caters to the furniture needs of office spaces. As the owner, I oversaw everything from the sourcing and engagement of suppliers, to the management of the overall business, finances, designs, production, sales, and operations.

Education

De La Salle University

Master’s Degree in Marketing Communications

De La Salle College of Saint Benilde

Bachelor of Science in Industrial Design

Interests

In my personal life, I’m most passionate about coffee, badminton, video games, and reading. I make a conscious effort to schedule time for these activities because they support my mental and physical well-being, which in turn keeps me focused and productive. As busy as life gets, I feel that making time for your interests is what improves your quality of life.

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