Projects

Home with Hampton is a real estate agency based in North Carolina, USA. For the company, I created blogs, launched their official brand social media pages, created and sent out email campaigns, spearheaded pre-event launches, and overall designed different types of digital media collaterals including static posters and videos. I was also in charge of engagements on Instagram and Facebook, and configurations on the company website.

 

The links below will lead you to Home with Hampton's website, their official Instagram account, the CEO's official Instagram account, examples of email campaigns I made, and a sample of a catalog I created for the brand.

​

Website   Blog   Company Instagram   CEO Instagram   Email Campaign Sample 1   Email Campaign Sample 2   Buyer's Guide

As part of my thesis, I acted as a consultant and proposed a marketing campaign for one of Kenneth Cobonpue's subsidiary brands: KCurated. Kenneth Cobonpue is a world-renowned furniture designer and his brand KCurated was launched last 2021. As it was a new company then, I proposed a marketing campaign to Sir Kenneth and his team to help aid the brand's growth. 

 

The links below will lead you to KCurated's e-Commerce website and the integrated marketing campaign I conceptualized for them.

​

Website   Marketing Campaign   Thesis Book

Itogon Coffee is a product offered by Henry & Sons. As a requirement for my Integrated Marketing Campaign class in graduate school, I was tasked to create a research paper that determines the buying behavior of Itogon Coffee consumers entitled: Determining the Moderating Influence of Consumer Ethnocentrism and Ethical Consumerism on Willingness to Purchase Itogon Coffee from Henry and Sons. With the data presented from the market research, I was able to create a marketing campaign for the product itself.

​

The links below will lead you to the unpublished research paper and the campaign presentation.

​

Research Paper   Campaign Presentation

As a part of my Advertising class requirements from graduate school, my team and I were tasked to rebrand Likas Papaya Soap and create a 360-degree marketing campaign.

​

The link below will lead you to the campaign presentation.

​

Campaign Presentation

As a part of my Advertising class requirements from graduate school, my team and I were tasked to create a CSR campaign for a certain brand using an image prompt assigned to us. The image prompt was a photo of the index and middle finger intertwined with doodles portraying "kissing," therefore, our team chose to create a CSR marketing campaign for one of the most popular condom brands, Durex.

​

The link below will lead you to the campaign presentation.

​

Campaign Presentation